limited effort.

maximum impact.

AI - Development - Infrastructure

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capabilities.

artificial intelligence.

We design and deploy intelligent systems that enhance decision-making, automate complex processes, and deliver personalized experiences - helping your business move faster and smarter.

software development.

From scalable web platforms to cross-platform mobile apps, we craft custom software solutions that are robust, user-centric, and built to grow with your business.

infrastructure | devops.

We build secure, scalable, and automated cloud infrastructure. Our DevOps practices ensure faster deployments, reliable systems, and continuous delivery at scale.

mission.

At Limited Effort, our mission is to build thoughtful, effective products by doing right by both the client and the engineer. Great outcomes come from clear expectations, honest communication, and sustainable work.

We believe meaningful progress comes from consistent, intentional effort — not burnout.

Instead, we focus on simple, smart solutions that meet real needs without overcomplicating things. Profit is important, but it should be the result of great work, not the reason to compromise it.

about us.

photo matthew howes

founder | engineer

matt howes

Matt has worked across industries including insurance, healthcare, deathcare, and energy, delivering everything from greenfield builds to legacy overhauls. With expertise in software development, project management, architecture, microelectronics, smart devices, and AI engineering, he loves building solutions that are both effective and enduring.

photo clifford campbell

founder | engineer

clifford campbell

Driven by a commitment to people, quality, and security, Clifford has over 15 years of experience leading technology teams to deliver reliable, high-performing solutions. He has guided global engineering groups, modernized complex systems, and built secure, efficient CI/CD pipelines - always focusing on healthy collaboration while keeping systems stable and scalable.